SEATTLE PUBLISHING BLOG

The Seattle Publishing blog covers a diverse range of topics, from publishing and content tips, to news and events on our community.


Publishing Trends - Content Creation is whats missing.

Posted on July 7, 2016 by Jay

A recent study from Curata, a leading marketing research firm, was based on data from a survey conducted in March 2016 of 1,030 marketers and executives. Some 48.5% of respondents work for B2B companies, 15.2% for B2C companies, 27.7% for hybrid B2B-B2C companies, and 8.6% for non-profits. Below, key findings include 87% of respondents say their company has a content marketing team. With 68% of companies have a team size of between 1 and 3 people.